Purpl iOS App


Purpl is a marketplace that connects people with experts in any fields for advice or instruction over video chat.

As the solo designer in this early-stage startup, I was wearing multiple hats in the product development process. To learn fast and build fast, our multi-funtional team practiced lean UX and agile development. I work closely with PM, developers and CEO on a regular basis to come up with design solutions and iterate upon the right solutions. In the project, I utilized my full range of interaction design, interface design, visual design, usability testing, branding and QA skills to validate/invalidate our hypothesis as quick as possible. I was also involved in product strategy and contribute to product vision. It had been a tremendous learning experience from day one. Not only did I hone my hands-on design skills by building and launching new product, but I also learned so much from iterating based on real feedback, pivoting and failing.

View key feature demo of Purpl app here >
View video call demo of Purpl app here >