All of us want to look presentable. However, not everyone have good fashion sense, and not everyone have the luxury of time to dig through massive amount of clothing stores to find the right outfits. On the flip side, there are people who have good fashion sense and not only enjoy shopping for themselves but also enjoy shopping for other people.

I specified what I was trying to learn by forming a hypothesis: I believe female customers age 20-30 have trouble finding the fashion items that they want without spending a lot of time searching.


After I came up with this idea, I determined the market was two sided - with shoppers and stylists. I first started to interview shoppers, which included female friends and family menbers. 8 out of 10 people agreed that shopping for clothes is a time consuming activity, and they wish they can put less effort to look good. 6 out of 10 people said they are interested in this product idea. 10 ouf of 10 people can articulate the value of the product clearly - not only do they get helped by people who have good fashion sense, but also they can save time shopping.

After interviewing the shoppers, I then interviewed 6 potential stylists. They were either fashion school students, fashion bloggers or clothes shop owners. One key finding is that clothes shop owners are more excited about the product idea. They see this app as a good tool to help them reach out to their potential customers and sell their products to them.


User stories help me break abstract high-level user goals down into smaller designable use cases. User stories are drafted based on the qualitative research findings.


My partner and I sketched out ideas on a white board. The goal on this sketching stage was to generate as many solutions as possible. We then prioritized the sketches based on ease of implementation and user value.